View my most recent E-Coupon posts here.

What exactly is an E-Coupon?

An E-Coupon is just a fancy word for an electronic coupon. These coupons can be added to your loyal customer/shoppers card via the web using your PC or phone. In my experience, only a few of the stores I shop at offer these types of coupons currently, but if I had to guess, I would say that the popularity of these types of coupons is likely to grow in the future. They save both time and paper which are both big pluses in my book!

So how do E-Coupons work?

In my opinion, E-Coupons are incredibly easy to use. Once you have found an E-Coupon service for a store where you shop, all that you have to do is register, add your shoppers card number to your account, and review the list of available coupons. You can then choose which coupons you would like to use and add them to your card. That’s it! When you go shopping, these coupons will automatically be redeemed at check out.

Where can I find E-Coupons?

The first place to look for E-Coupon is on a store website. Grocery chains are especially good about highlighting all of the ways you can save at their store, and will often include links to the eCoupon service(s) that they are using.

Here is a list of E-Coupon services that I am currently aware of:

  • Upromise – offers E-Coupons at a variety of stores: CVS, Giant Eagle, Kroger, Buehlers, and Meijer for me (this varies based on where you live). The main difference between Upromise and other eCoupon services is that the product savings is deposited into your Upromise college savings account versus coming off of your total at check out. In addition, unlike other E-Coupons, Upromise coupons can be used in conjunction with manufacturer’s coupons! Upromise E-Coupons are updated monthly and you can find instructions for using them in my post here.
  • Cellfire.com – offers savings on shopping, entertainment and restaurants via mobile web, PLUS grocery E-Coupons for Kroger & Safeway stores. These coupons are updated bi-weekly.

You can click on the links above to register your store card and view coupons offered by those programs.

E-Coupon Pros and Cons from my Perspective


  • No clipping and/or lugging coupons to the store. Once you set up your account and register your card, these services are quick and easy to use.
  • You can print a shopping list from each E-Coupon site letting you know what coupons you have loaded on to your card.
  • Sometimes we see E-Coupon for store brand products (Kroger in particular).
  • If you have tried using E-Coupons and have had issues, be sure to contact the eCoupon provider directly (rather than the store)…in my experience they are more than willing to help.


  • You have to be extremely careful to purchase the *exact* item (size, brand etc…) specified on the e-coupon. For example, if you purchase a 6 oz. tube of Colgate Total and the e-coupon is only good for 4 ozs., the E-Coupon won’t work.
  • Once you have added an E-Coupon to your card, you can’t remove it unless it expires or you use it.
  • If you have added an E-Coupon for the same product using two different services, there is no way to control which E-Coupon is redeemed first. For example, if I add a $1.50/1 Huggies coupon on to my Kroger card using Cellfire.com and a $1/1 Huggies coupon on to my Kroger card using Shortcuts.com, I cannot choose which coupon is redeemed first. If I buy 2 packs of diapers in one transaction, both should be redeemed, however.
  • These coupons are redeemed at face value – which means no doubling or tripling.
  • There is typically a limit to how many coupons you can load on to your card (per service), and most coupons are only available for a one time download (per card #).

With all of that being said, I still think that E-Coupon are a great and easy way to save!

My Stance on E-Coupon and Manufacturer Coupon “Stacking”

When E-Coupon first came on to the scene, it didn’t take long for consumers to realize that they could use the E-Coupon loaded on to their shoppers cards in conjunction with the paper manufacturer coupons that they carried with them into the store (otherwise known as “stacking”). I used to promote this activity before I caught wind that manufacturers do not endorse (nor are happy) about this practice. That being said, as of today, the store cash registers are unable to prevent the usage of an E-Coupon and a paper manufacturer coupon on one item.

So what is my stance on this issue? I do not promote the stacking of E-Coupon and manufacturer coupons in my weekly sale/coupon match up posts. I feel it is up to you as the consumer to decide what you feel is fair or ethical. I will provide you with the information that I have, and it is up to you as to how you are going to use it. How’s that for attempting to avoid conflict? :-)

Do you have additional questions about E-Coupons that I didn’t answer here? Do you know of any e-coupon services that I didn’t mention? Please feel free to email me.

You can learn more about the following topics in my All About Couponing Series:

I also offer some General Coupon Tips here.