Kroger Ending Double Coupons in Select Markets

by Marcy on February 1, 2013 · 4 comments

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Kroger announced last night that they are making changes to their coupon policy. Kroger will no longer double coupon in the Cincinnati/Dayton region of stores effective March 1, 2013. That means that coupons will be redeemed at face value. Kroger claims that they will be lowering every day prices on thousands of items in conjunction with this coupon policy change.

If I had to guess I would say that the trend to end double coupons is going to spread – not just to other regions, but to other grocery store chains. Only time will tell. Those of us who live in Central Ohio have long enjoyed double coupons up to $0.99 at Kroger, Giant Eagle and Meijer, and sadly our days of being “spoiled” could be numbered.

Personally I’m disappointed. I already tend to favor stores that double coupons vs those that don’t (Target, Walmart) because I have always felt that my dollar can go further in those stores. If my local grocery stores stop doubling coupons, chances are good I’m going to start doing a majority of my shopping at ALDI – where I’m confident I’m getting the best price on most items – even without coupons.

What are your thoughts?

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{ 4 comments… read them below or add one }

1 Linda Griggs February 1, 2013 at 10:15 PM

Kroger quit doubling & tripling coupons in Texas over a year ago. I was very upset & only go there when they have a good sale on something I want. I complained to many people about it & because of that I get lots of coupons from Kroger. When used on sale items it really adds up. We still have 2 stores in our area that double & triple. That is Market Basket & Brookshire Bros. They only double up to 50 cents & triple up to .45. Thanks for all you do.

2 Marie February 2, 2013 at 8:43 AM

I am also disappointed. Like a lot of people I look at the ads that come out each week and matchup my coupons to get the best overall price. Most weeks I’m going to Kroger, Meijer and on occasion Target. I always, always see .50 as $1 and .75 as $1.50 so it will be a real adjustment for me and probably will change how much I shop at Kroger. Like you said, I hope other stores don’t follow but only time will tell. I’m overall disappointed but truly not surprised by the news.

3 Cheryl February 2, 2013 at 1:01 PM

I would love to see Kroger truly lower their prices to offset no longer doubling (I doubt it would make up the difference though). Honestly, I haven’t shopped at Kroger for my weekly groceries in over a year (since they put limits on number of coupons in one transaction & we moved to a new area with a different Kroger) The attitude I got from the cashiers & line manager when I would use my coupons was very unprofessional! They compared me to ‘those extreme couponers’, the line manager said it was ‘unlikely’ that I could feed my family of 4 for less than $60/week. Even after I explained that I have been couponing like that since before the TV show. The line manager told me then that corporate was going to put a stop to it since all those coupons are frustrating for everyone.
But what really stopped me from going is that the cost of most things at Kroger is still more expensive after double coupons than Walmart.
I don’t have time to chase the sales like I use to (especially since I can only use about 20 coupons at Kroger in one trip) Sam’s club is now my primary place for buying meat & I hit up Walmart or Meijer depending on what I need.

4 Susan February 18, 2013 at 5:47 PM

The Kroger Facebook team responded to a question (Feb. 8th) regarding the store list for the Cincinnati Divison. They didn’t post the list of OH stores ending doubles, but said that Plus cards begin with “414” in the Cincinnati region stores. I’m in the Columbus Division. My card begins with “416”. Personally, I’m not trusting Kroger. They’ve been saying “only” this area since Houston in 2011. Kroger just keeps going with no doubles. Please speak up now!

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