Kroger announced last night that they are making changes to their coupon policy. Kroger will no longer double coupon in the Cincinnati/Dayton region of stores effective March 1, 2013. That means that coupons will be redeemed at face value. Kroger claims that they will be lowering every day prices on thousands of items in conjunction with this coupon policy change.
If I had to guess I would say that the trend to end double coupons is going to spread – not just to other regions, but to other grocery store chains. Only time will tell. Those of us who live in Central Ohio have long enjoyed double coupons up to $0.99 at Kroger, Giant Eagle and Meijer, and sadly our days of being “spoiled” could be numbered.
Personally I’m disappointed. I already tend to favor stores that double coupons vs those that don’t (Target, Walmart) because I have always felt that my dollar can go further in those stores. If my local grocery stores stop doubling coupons, chances are good I’m going to start doing a majority of my shopping at ALDI - where I’m confident I’m getting the best price on most items – even without coupons.
What are your thoughts?